In this conversation, we explore how OneYMCA reshaped its culture—moving from box-ticking and routines to a values-driven, people-centred organisation.

We discuss:

✔️ Why values and vision matter more than a perfect “strategy”

✔️ Measuring success not just by outcomes, but how you achieve them

✔️ Compassion in action—supporting residents even when they struggle

✔️ How cultural change led to faster, more significant progress for service users

✔️ Why KPIs alone can’t capture the true impact of frontline staff

✔️ Recruiting people who run with the mission, not just complete tasks ✔️ The role of senior leaders in modelling values and setting the tone

✔️ Why real change always comes down to people, not paperwork This clip is ideal for anyone in charity leadership, social impact roles, youth work, or organisational development—and for anyone curious about how OneYMCA turned values into real-world change.