In this episode of The Diary of the SME, we dive into one of the biggest mistakes business owners make — assuming profit means cash.
Our guest breaks down how to build a proper budget, why cash flow kills more businesses than competition, and what lenders actually look for when deciding whether to fund you.
You’ll learn:
💡 Why every business is really a sales and marketing business
💰 How to spot cash flow pressure before it’s too late
📊 What a good budget looks like (beyond just profit & loss)
🏦 How good planning can save you from 60% emergency loan rates
If you run an SME or manage your own finances, this is one conversation you can’t afford to miss.